| Course Name | Basic Graphic Applications and Advertising I |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| PRA 300 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionProblem SolvingQ&ACritical feedbackApplication: Experiment / Laboratory / WorkshopLecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to equip students with basic graphic design discipline as well as knowledge of design softwares and the ability to discuss basic graphic design concepts. Students will be able to unify their creative works with computer technology and they will be able to create their first designs which will serve to the needs of the field in the near future. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | In this course, graphic design elements and graphic design softwares which are used in public relations and advertising presentations will be examined. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the class | |
| 2 | Image & Image Types Color Studio practice | Ellen Lupton and Jennifer Colle Phillips, Graphic Design The New Basics, pp 80-98 |
| 3 | Negative / Positive Space Studio practice | Studio practice |
| 4 | Typography & Creative Typography Studio practice | Studio practice |
| 5 | Gestalt Principles Studio practice | Ellen Lupton and Jennifer Colle Phillips, Graphic Design The New Basics, pp 98-116 |
| 6 | Grid Systems Studio practice | Kimberly Elam, Grid Systems, pp5-118 |
| 7 | Image and Text Integration Studio practice | Studio practice |
| 8 | Semiotics: Functions of Communication Studio practice | John Fiske, Introduction to Communication Studies, pp 34-37 |
| 9 | Project 1: Poster | Studio practice |
| 10 | Project 1: Poster | Studio practice |
| 11 | Project 2: Editorial Design | Studio practice |
| 12 | Project 2: Editorial Design | Studio practice |
| 13 | Project 3: Information Graphics | Studio practice |
| 14 | Project 3: Information Graphics | Studio practice |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks |
| |
| Suggested Readings/Materials |
|
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | 3 | 90 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 4 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 14 | 3 | 42 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | 3 | 20 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | |||
| Total | 150 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
